Announcement

Although it wasn’t an easy decision to make, we have decided that 2023 will be the last Bingley Business Expo.


We’ve had an amazing journey since the very first Expo in 2017 and we’d like to thank everyone; our sponsors, exhibitors, delegates, venue and team who worked so hard behind the scenes.

Wishing you all the best of luck for the future!

#update #BingleyBusinessExpo #BBE2023 #Bingley #AireValley #networking #B2B #exhibitor #delegate #BingleyIsBestForBusiness

Are you ready for Bingley Business Expo?

Following an enforced break, BINGLEY Business Expo is back for its fourth year and aiming to rescale the heights of success it enjoyed from 2017 – 2019!

One of the fastest-growing business-to-business events in the Bradford district, the first Bingley Business Expo (BBE) was held in 2017 and it received such a good response that more than half of the exhibitors signed up immediately for the 2018 event.

Not surprisingly, the organisers say this year’s event – which takes place at Bingley Arts Centre, on Wednesday, September 27th – will be bigger and better than ever!

The event will be opened by the Lord Mayor of Bradford, Councillor Gerry Barker, at 9.30am.

The brainchild of local businesswoman – Rachel Barratt, of digital marketing agency Aire Media, BBE 2023 will have almost 30 businesses and organisations putting their wares on show.

“I’ve been blown away by the support we’ve received for this year’s Expo,” says Rachel. “The response before Covid was great but I had no idea it would strike such a chord with local companies, and we’d reach a point where we’ve now run out of space!”

Some indication of how word has got around can be seen from the fact the businesses involved are based in all corners of the Aire Valley.

“I don’t think people realise what a diverse and creative place Bingley is,” Rachel added. “Many think of business in terms of just high street shops but there are lots of areas of the town where some thriving and inspiring firms and industries are tucked away.

Bingley Business Expo is on a mission to showcase the skills, expertise and services of those businesses based in Bingley and the Aire Valley and help to put the area on the business map. The organisers want to encourage businesses to work together, make the most of the services available on their doorstep and attract attention from further afield.

Andrew Milnes Business Principal of Mortgage Advice Bureau Bingley, the Headline Sponsor of the event said, “Bingley Business Expo is great for Bingley, it really adds to the town, and we’re delighted to be involved as sponsor once again”.

Colin Darley of Event Sponsor Eagle Safety Associates Ltd added “We have made some great contacts at previous Expos so the chance to be a sponsor and be involved again was a no brainer for us.”

The organisers are also proud the event raises money for local good cause Manorlands Hospice at Oxenhope. The Manorlands team commented “We are so grateful to the team at Bingley Business Expo for choosing to support us, they are helping us be there when it matters for more people”.

“We felt it was important to use the opportunity to give something back to the local community and raising money for such a brilliant cause is the perfect way to do it,” says Rachel.

This year’s BBE certainly has a something-for-everyone feel to it.

Exhibitors range from the Federation of Small Businesses, as well as solicitors, insurance and tax experts, IT specialists, property consultants, a recruitment agency, and a networking group – all of which you might well expect to see at such an event.

But what makes BBE so special is that it also caters for businesses who are either looking for sponsors, who want to showcase their event space or corporate offering or who want to team up with local businesses to provide opportunities for students, from Shipley College, from to one of the town’s bars and social venues, from a casino-restaurant to a local printing company.

The event is free to business delegates who are asked to register here.

The latest news from Expo HQ!

2019 Logo

Bingley Business Expo || Wednesday 25th September 2019 || Bingley Arts Centre

When you start planning any event a year ahead, it feels like you have unlimited time to get it simply perfect.  And then you realise that you’ve had Christmas AND New Year, and the event is actually…well…this year!!

As always we’re really busy here at BBE HQ.  Following a hugely successful event in 2018, we’re looking at ways to make the 3rd Bingley Business Expo even bigger and better.  To that end, we’ve secured space for a further four stands, bringing the capacity to 34 and we’re looking at some exciting and innovative developments to our programme to ensure our exhibitors and delegates aren’t disappointed.

At the time of writing, we have 18 stands spoken for, with further expressions of interest, which we’re sure you’ll agree is absolutely fantastic.

When we first started talking about the possibility and scope for holding an event in Bingley, our ethos was always to showcase the very best that Bingley and the Aire Valley has to offer the business world, and we really feel that mission succeeds when you see the great breadth of stands that we host.

Each year, we highlight a chosen charity to support and on the day we’ll be raising money for Manorlands Hospice in Oxenhope, Keighley. The team there do an amazing job providing palliative care and complementary therapy services to support people with life-limiting conditions. Please help us in raising as much money as possible for this worthwhile and invaluable cause.

We are delighted to welcome back Mortgage Advice Bureau and Janus Interiors as event sponsors once again, and extend our sincere thanks for their ongoing support – without them, the event simply wouldn’t be possible!

To keep up to date with all Expo news, please follow us on Facebook, Twitter and Instagram.  If you’d like any more information about the event, please CONTACT US.

To sign up as a delegate, please click HERE.

All the Latest News from Bingley Business Expo

Wednesday 19th September 2018 | Bingley Arts Centre | 9.30-4pm

Sponsored by Mortgage Advice Bureau Bingley and Janus Interiors

Well, it’s been a busy few months here at Bingley Business Expo HQ!

We’ve got a brand spanking new logo courtesy of Perry at Yorkshire Media Partners and we only have 4 exhibitor stands left to fill!

With a mix of returning businesses from last year and plenty of new faces, Bingley Business Expo 2018 looks set to be another great event (even if we do say so ourselves!). You can find an up-to-date list of the businesses who will be attending over on our exhibitors’ page, with plenty more announcements coming soon. Keep your eyes peeled on our Twitter and Facebook pages for all the latest news. 

With 30 exhibitors, a networking space, breakout area and your chance to win several fantastic prizes, there’ll be plenty going on throughout the day.  However, the beauty of the Expo is, you can spend as little or as much time as you like with us. You can even go away and come back later if you wish!

On the day, we’ll also be raising money for Manorlands Hospice in Oxenhope, Keighley. The team there do an amazing job providing palliative care and complementary therapy services to support people with life-limiting conditions. Please help us in raising as much money as possible for this worthwhile and invaluable cause. 

So, if you’re a business owner, freelancer or decision maker, we invite you to join us at The Bingley Business Expo 2018. Discover how businesses from the Aire Valley can work with you to benefit your organisation (and vice versa), as we continue our mission to showcase the skills, expertise and services of those businesses based in Bingley and the surrounding areas.

To attend Bingley Business Expo as a delegate, simply register your free place here

GUEST BLOG: The Surprising Psychology of Engagement at your Business Expo

Whether you work in sales, retail or hospitality, customer service and engagement are key drivers towards the overall success of your business. While the techniques for marketing are numerous, exhibitions and conferences offer the chance to showcase your business and meet with current and potential customers. But how do you best engage with these customers? By understanding them!

Skyline Whitespace, a UK leading provider of exhibitions stands and displays, take a look at the psychology of consumer behaviour and some key factors thought to influence consumer decisions. With these top tips, you can develop the ideal marketing strategy and maximise your exhibition success…

It’s good to reciprocate

The principle of reciprocity can be a very useful marketing tool. According to this principle, we humans tend to respond to a positive action with a positive action of our own; we typically feel obligated to return favours after people do a favour for us. For example, if someone buys us a drink, we tend to feel obliged to buy them one in return.

This principle is a powerful social norm which marketers have been taking advantage of for generations and helps explain why promotional products and giveaways can be such an effective marketing tool.

A question of authority

People have a tendency to obey authority figures and we typically find such individuals to be more credible and trustworthy. This is why many advertising campaigns employ authority figures such as doctors to front their campaigns in a bid to enhance their credibility.

You can give your own marketing campaign a more authoritative air by emphasising your expertise and ensuring that all your staff are as up-to-date as possible on their product knowledge and, ideally, on your company’s industry more widely too.

The power of relating

Another principle thought to have a key role to play in influencing customers is the principle of liking. Research has demonstrated that not only are we more likely to buy things from people we perceive as being like ourselves, we are also more likely to engage and buy things from people we like and feel affiliated with. This is why it’s essential to build a good rapport with customers so that they feel more positive towards you and your brand.

There are a number of ways you can help increase your chances of developing positive relationships with potential customers. For example, when communicating with customers make sure to be as helpful as possible and really listen to exactly what it is they have to say. There is a huge difference between hearing and actually listening.

Final thoughts

Understanding how your customers want to be spoken to is crucial for growing and retaining your customer base. While every customer is different and there is no “one size fits all” there are at least a few ways you can start to understand the psychology of visitors to your business exhibition. Ultimately, understanding drives more business.

Skyline Whitespace are a dedicated team of exhibition and event professionals who are devoted to designing powerful exhibition experiences. Through exceptional stand design, great storytelling and the latest interactive tools, they bring your brand to life and deliver real results for you and your audience. Their clients include Warner Bros., Just Eat, The FA, Nationwide and Game.

www.skylinewhitespace.com

BINGLEY BUSINESS EXPO LAUNCH 2018

After the success of last year’s inaugural Bingley Business Expo, we are delighted to launch Bingley Business Expo 2018!

Kindly sponsored by Bingley’s very own Mortgage Advice Bureau and Janus Interiors, the B2B networking exhibition will take place on Wednesday 19th September 2018 at Bingley Arts Centre.

We continue our mission to showcase the skills, expertise and services of those businesses based in Bingley and the Aire Valley, with Bingley Business Expo established to provide a platform in which local business can showcase their offering to both the local and wider business community.

Our aim is to not only encourage local businesses to collaborate and take advantage of the services available on their doorstep but to also attract attention from further afield.

This year’s event is expected to be bigger and better with space secured for more exhibitors. If you’re an Aire Valley business owner, you can join us as an exhibitor and use your stand to showcase your business, raise brand awareness, network and generate new leads.

We also invite business owners and decision makers from Bingley and beyond to attend. Delegates will have the opportunity to liaise directly with exhibitors, connect with fellow visitors and most importantly, forge valuable working relationships.

Our chosen charity for September’s event is Manorlands Hospice who provide incredible palliative care and complementary therapy services to support people with life-limiting conditions. Last year, we raised £400 for The Danny Jones Defibrillator Fund.

TO BOOK YOUR EXHIBITOR STAND, PLEASE CONTACT US. IF YOU WOULD LIKE TO REGISTER AS A DELEGATE, PLEASE CLICK HERE. SPONSORSHIP PACKAGES ARE ALSO AVAILABLE.

To keep up-to-date with all the latest news from Bingley Business Expo, follow us on Twitter @BingleyBusiness and like our Facebook page. You can also contact us at bingleybusiness@gmail.com